Meta AI Business Assistant expanded to global markets to let advertisers optimize marketing campaigns

Meta is now expanding its artificial intelligence (AI) tools for marketing campaigns in key global markets. Called Meta AI Business Assistant, it is a conversational AI platform designed to help advertisers optimize marketing campaigns, resolve account issues, and manage customer interactions across Meta’s platforms. It was first introduced last year and was limited to select advertisers in the US. The Menlo Park-based tech giant is now widely rolling out AI tools across its key markets globally.

In a press release, the tech giant announced that the Meta AI Business Assistant is now being expanded to advertisers and agencies in Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and the US. The AI ​​tool will also get local language support.

The biggest advantage of Meta AI Business Assistant is that it comes embedded inside the company’s existing tools like Ads Manager, Meta Business Suite, and Business Support Home, giving existing users access to new AI features without any hassle.

With AI tools, advertisers can resolve account issues such as restoring a disabled account, updating spending limits, or troubleshooting payment or delivery errors. It can also answer questions in natural language about a user’s account or their campaigns. It is also claimed that the tool helps advertisers get better value for their money by analyzing campaign results and user business data.

Additionally, Meta AI Business Assistant can help the user in the brainstorming and campaign creation process by thinking of new advertising ideas, writing ad text, and creating images for product catalogs. It can also write product descriptions for the advertiser’s WhatsApp Business account.

Meta claims that during initial beta testing, the AI ​​Business Assistant resolved common account issues at a 20 percent higher rate, and advertisers saw a 12 percent reduction in ad cost per result after implementing the recommendations shared by the AI ​​tool. It is not known whether the tech giant will ever release this tool as a standalone platform.